Emphasizing summer sweet potato offerings at retail. Let’s say the article is about the expanding popularity of sweet potatoes in

They are hosting contests and giveaways, encouraging users to share their own sweet potato recipes. The brand is also promoting the versatility of sweet potatoes through a series of videos showcasing different cooking methods and cuisines. These videos highlight the versatility of sweet potatoes in various dishes, from appetizers to desserts. The brand is leveraging the power of influencer marketing to reach a wider audience. They are partnering with food bloggers and social media influencers to promote their sweet potato recipes and products. The brand is focusing on building a community around sweet potatoes. They are hosting online and offline events, encouraging people to connect with each other and share their love for sweet potatoes.

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